The furniture market will become more and more diversified

From the point of view of the market, the furniture industry seems to have fallen into a confusing situation, and almost all the furniture categories with rapid development have encountered bottlenecks.

In my opinion, this point is easier to understand, because the decline of the main consumer population offsets the increase in consumption due to rising income. It is not easy to be stable on the whole.

But there is another phenomenon that market participants should pay special attention to, that is, with the increase of people's income level, the improvement of aesthetic level and the increase of well-educated consumers, the furniture market will become more and more diversified, the furniture categories will increase, and the fashion trend will also tend to be diversified.

There seems to be demand for all sorts of things, but not much.

The market is becoming more and more fragmented.

In such a market, how does furniture seller deal with?

Give up thinking of small profits but quick turnover and stick to necessary profits. Sales have been difficult to do, so it is necessary to do a good job of the existing customer service. Insist on a certain price, the customer will have temporary pain, but in the long term, the customer will enjoy high-quality service. The short pain will be made up for by the pleasure of long service.

Sell high-grade products. Suggestions to give up those to a price war as bait brand, a price war in the future market is absolutely a dead end, only the lack of sales means of manufacturers will choose this last strategy. Must sell the furniture that has higher-grade so.

Sell manufacturer's products with whole-house thinking. In this era, household products tend to be more and more one-stop shopping. The furniture factory must have a response to the whole house trend to help you sell more items per unit, increase the unit value, and make your sales more efficient.

The multiple characteristics of the market, the performance in the customer aspect is to recognize that your customer loyalty is higher, the individual consumption ability is stronger, the service requirements are higher, the possibility of joint sales is greater.

Serve the small group of customers that belongs to you well, can obtain the ground that the market bases itself on, this is the main feature that future furniture sells.

Diversified furniture market is not terrible, also be exactly the good opportunity that effective seller shows fist and foot greatly.

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